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The Whole World is Celebrating Sustainability! Why is There No Booze at this Party? by Krista Delisle

Posted by: | April 29, 2014 Comments Off on The Whole World is Celebrating Sustainability! Why is There No Booze at this Party? by Krista Delisle |

This begs the question, who should regulate?  The same study shows that alcohol manufacturers promote voluntary regulation in an attempt to limit governmental regulation. The researchers state that the alcohol industry’s accounts of its own corporate social responsibility practices “lack transparency and public accountability.”  While the industry avers that it is better suited to monitor rule following, the article asserts that there must be regulation by independent parties.  I have to agree.  I strongly believe that if any company seeks to benefit from asserting that they are socially and/or environmentally responsible, they should be held to examination by an independent third party. (http://www.ncbi.nlm.nih.gov/pmc/articles/PMC3706248/)

Because liquor brands are new to the environmental and social responsibility party, business owners will probably have to work a little harder to find the right brands for them.  For instance, a smaller establishment might fare better carrying small brands like Sunshine Vodka and focusing on the ingredients piece of the puzzle until responsibility was more wide spread in the liquor industry.  A large chain might have a little more trouble, especially if they don’t want to support the questionable motivations behind AB’s practices.  They need a more steady supply than small brands like Sunshine can provide.

The bottom line is that until more business owners (and consumers) demand responsibility they probably are going to keep getting the status quo: some responsible practices, questionable motivations, and no monitoring.

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